Love for the nature and the sea was the leader for a few friends to setup and develop La Roca. A place harmonized to the natural environment that reflects what really love. At first nobody was expecting or imagine the success of the La Roca idea! La Roca is a “must” destination in the beautiful and unique Ammolofoi beach. La Roca people are every day there, promising a memorable experience! Amazing sea, unique sand and beach, inimitable beachfront bar view, contribute to leaving you with an exquisite and indelible imprint of our idyllic beach bar lifestyle!